Marketing Your Business Gift Certificates

BUSINESS gift certificates are a proven way of marketing your BUSINESS to the world. Whether you send them to loyal customers as birthday gifts, present them to suppliers as BUSINESS gifts, or get customers to purchase them for gifts, BUSINESS gift certificates bring you increased BUSINESS when they are marketed well.

Many kinds of BUSINESSes offer BUSINESS gift certificates. Restaurants are well-known for the practice, but you can market BUSINESS gift certificates for most kinds of BUSINESS.

Attractive Marketing of Your BUSINESS Gift Certificates

You will market BUSINESS gift certificates more readily if you make them attractive. If you are marketing BUSINESS gift certificates for a fishing supply store, picture a fisherman netting a huge fish. If you have a GIFT BASKET BUSINESS, fill the background with beautiful GIFT BASKETs. If you have a pizzeria, be sure your certificates are “appetizing” in every way. Take time to design an attractive BUSINESS gift certificate.

Make BUSINESS gift certificates look like decorated checks. Leave boxes for names of giver and recipient, number, date, and amount. At the bottom, provide a signature line. Remember that your certificate is a gift. Make it look like a gift, but include all necessary information.Online Marketing of Your BUSINESS Gift Certificates

Make your website a destination! When marketing BUSINESS gift certificates online, make sure people see them, no matter what page they visit.

* feature BUSINESS gift certificates in float-in windows
* link animation with a recorded message suggesting a BUSINESS gift certificate
* make a BUSINESS gift certificate announcement pop open when visitors mouse over an enticing graphic with a question mark

Don’t annoy web visitors, but make your BUSINESS gift certificate easy to see. You want visitors to purchase them and return to use them - or give a BUSINESS gift certificate to someone else, sending a new visitor to your website.

In-Store Marketing of Your BUSINESS Gift Certificates

If you have a store-front BUSINESS, display your BUSINESS gift certificates prominently at the cashier’s station. Have 2 or 3 designs, especially if you have a variety of merchandise. In an outdoors shop, offer BUSINESS gift certificates for men and women. Design some that appeal to hunters, others that appeal to hikers and campers. Be sure cashiers are well-trained to suggest a gift certificate to every customer.

Random Marketing of Your BUSINESS Gift Certificates

Show customers (and your employees) that they don’t need a reason to give BUSINESS gift certificates. Send one randomly to a loyal customer. Give one to an employee for no reason at all. Online, set a time and date, and when it arrives, reward the next customer with a BUSINESS gift certificate. Such random marketing will not only give people ideas for using your certificates, but will also generate good will.